2016

For those that have been following our blog you know that our job allows us to meet a lot of interesting people in a lot of exciting locations. One of our recent assignments took us to Bakersfield, California to meet with a very enterprising young couple who were interested in having a new lifestyle video shot.
Cayla and Chase Craft are independent distributers for Isagenix International, a very popular and successful marketing company for dietary supplements and personal care products. They explained that they needed to replace their current marketing video with one that more precisely reflects their personality, authenticity and success story. Apparently the production company that produced their initial video failed in all respects and left them very disappointing and dissatisfied.
We planned to shoot the video footage we would need in two locations and all in one day so as to inconvenience the Crafts as little as possible. We arrived first in Bakersfield early in the morning and introduced ourselves to Cayla, Chase and their two beautiful children at their home located on a 5 acre lot in the middle of farm equestrian land. Quite a contrast to the numerous oil wells and pumps just a few miles away. With a lot of distance to travel in one day we immediately went to work. While I interviewed the Crafts to learn more about exactly what they wanted to see in their video, Cache and Carrick went about preparing the location we shoot in while Steele filmed some B-Roll footage around their home and property.
During my interview I learned that Cayla was once a registered nurse while Chase was employed as painter where he would scale the huge oil wells to paint and repair them. The Chase’s have since left those jobs and are now at home full time with their children while managing their ever growing distributorship with Isagenix.
With the easy part of the video work completed it was time to drive the 122 miles to Pismo Beach where we would film the rest of the footage we would need to complete the project to the client’s satisfaction. It’s at Pismo Beach where the Crafts often come to relax and enjoy the California sun and sand. It was very evident to me that this little stretch of beach is clearly their home away from home and the families fun get-a-way spot just by the way they lit up getting out of the car. It was truly a beautiful spot and I can see from the looks of my crew that it wouldn’t take much to turn them from a highly effective film crew into a bunch of beach-bums in no time at all. With the day wearing on and more work to do it was time to crack the whip and get back on task.
I decided that this location would be a perfect opportunity to get some magnificent aerial footage using our state of the art U.A.V. (drone) and capture the surrounding beauty of the area, complete with pounding surf and blue skies. While Cache and I set up the drone, Chase produced a guitar from the back of the car along with plastic buckets and shovels and the family hit the sand.
It’s here that I confirmed a previous suspicion. That dogs either really hate drones or they really love them, from out of nowhere no sooner had the props wound up to full speed did we had a pack of them all looking to catch and eat this valuable piece of equipment. Although fast and nimble, none of them had mastered the art of flying yet so as the U.A.V. took off, so did the dogs.
Shooting outdoors is always a blast for my crew and I and it always presents certain challenges that over the years we have learned to prepare for and overcome. One of them is never leave Steele near an unattended guitar because he’ll quickly pick it up and put the camera down, and the other is whenever we are shooting at the beach be sure to always have a bag of French Fries in the kit bag to keep the local Seagull population busy and away from the mics.
Being satisfied that we had some great video ‘safe in the tin’ it was time to call it a day. With the orange sun setting in our rear window and the open road unfolding in the windshield we started our 400 mile journey back home.

Who doesn’t like hot dogs, beer, fireworks and great music on the 4th of July? We certainly do and that’s why when the call came in from the Moapa Band of Paiutes last week asking us to video their July 4th weekend celebration concert, we just jumped at the opportunity.
Located on the Moapa Tribal Reservation at the entrance to the Valley of Fire just north of Las Vegas, the two day event was planned around big name entertainment and a non-stop firework display. When my crew and I arrived on the morning of July 3rd we found a huge stage built on the desert floor, situated on a round grassy common area surrounded by vendors of every kind. Although it was hours before the first band took the stage, the smell of hot dogs on the grill was already wafting around the area which meant they had my full attention. How the grass got there I’ll never know.
We met with the tribal leaders, received our stage passes and laid out a direction plan on how we were going to get the photos and video we needed to complete this assignment. For this job I chose Steele as my cinematographer and Carrick as my co-pilot on the U.A.V. (unmanned aerial vehicle – i.e. the drone). It was already 110 degrees and no shade to be found and if we had to pay for the water we consumed in the first few hours alone, this job would have been a cash lost-leader for Cache Media Works.
As soon as the sun set the fireworks started and didn’t stop till the show ended at 10pm. Tonight’s concert featured country greats Leann Rimes and Brandy Clark and by the reaction of the crowd I would say that everyone thoroughly enjoyed their music. Shooting outdoors always presents a certain amount of challenges and tonight was no different. Half way through the show the area was suddenly blanketed with very high and very hot winds that wiped through the trusses combined with unstable thermals that almost grounded the U.A.V. permanently if not for two hands on the controls.
Back on the ground, Steele was having a ball capturing some fantastic imagery of a lot of patriotic people having a tremendous amount of fun. One scene was very moving when he caught a young girl waving the American flag silhouetted by flashing stage lights with the sound music and fireworks in the background. Its moments like that, that all the photography stars just line-up to make a memorable shot come true.
We returned the next day, the 4th of July to shoot the last day of the event and the energy of the previous day had totally changed. It was as if we were shooting between two high-energy power lines, as the air seemed electrified and alive. It was clearly evident that tonight was rock-night with the performers being Uncle Kracker and Bret Michaels. The mood of the crowd was already alive before the first string in the first guitar was struck.
Tonight we were going to concentrate on a lot of aerial shots from the U.A.V. as the weather conditions were perfect with low winds and what was promising to be an amazing sunset. One thing we always encounter when using the U.A.V. is the curiosity of people nearby and especially children. Kids are just fascinated with U.A.V.’s and are drawn to them like candy. I know, because I’m one of them. The hard part is maintaining a good safety margin around the drone during take-offs and landings. What is even harder is watching their parent’s freak-out every time that happens.

Having two experienced pilots on the controls of a large U.A.V. is essential to getting great shots and maintaining a high level of safety for those below. That’s why we designed our rig to accommodate a pilot who concentrates just on flying the U.A.V. and a co-pilot who concentrates on the camera and backing up the pilot when not filming.
As I mentioned earlier, the fireworks were non-stop all night and the constant barrage created a surrealistic battlefield backdrop to the throbbing rock music, complete with smoke and concussions that bounced endlessly off the bracketed mountains nearby. At one point I decided to risk my very expensive U.A.V. for the sake of a really great shot and sent it flying off in the direction of the firework field. Even on the ground several hundred feet away I could tell from the flight controls that the U.A.V. was taking a beating in the air, being pounded by the concussions of the huge fireball explosions. The view on my monitor revealed a scene that few people have ever seen before, for there appeared miniature atomic explosions complete with mushroom clouds and shock waves. What an amazing sight, a sight that was commonly seen over the Nevada desert over 60 years ago. Although I can’t prove it, there appeared to be a few veteran anti-aircraft gunners down below on the launching field that apparently believed the drone was a target and not a camera platform and after a few very close calls it was time to fly out of the battle area and return backstage.
The weekend was a tremendous success for the Paiute Tribe and for Cache Media works in the video we captured. Two days later the video received some pre-editing and was turned over to the client for review.

Producing a marketable video outdoors and on location is always a daunting and challenging task for any production company.   Shooting one in a short time frame at multiple locations throughout a large demographic area such as the State of California is what usually separates the men form the boys.

In early 2015 Cache Media Works was approached by the global marketing giant Isagenix International (http://www.isagenix.com  )to produce a new sales and lifestyle video for several of their key California distributers.  Isagenix was familiar with CMW’s cinematic style from a previous project and they knew that CMW would effectively reach their target audience of 18 to 35 year olds on this new project with the desired marketable effect.

CMW quickly developed a price estimate, which was almost instantly approved and then went about compiling a travel matrix along with the specialized cameras and equipment to meet the demands of this project.  One those demands were the development and use of specialized aerial video platforms and camera stabilization systems specially designed by CMW technicians. 

The first stop of the two and half week road trip took the CMW team to Bakersfield California where they met the first of several distributors that were to be included in the video.  Within minutes of the door being answered the photographers were shooting B-Reel footage while Joe Kenemore, the director on this project, went about interviewing the client.  Of particular interest was the lack of scripts and pre-staging of the video and photography scenes.  Joe explained that his unique cinematic style in regards to videos of this nature is to expose the person on camera as a live and very authentic person, something a script or repeated directing and coaching wouldn’t reveal.   This results in a very real and passionate interview.

Throughout the next week, Isagenix executives from the various distributing regions would be present at the shoots to ensure that CMW was capturing the information and story they wanted to tell in this video.  By the end of the first week on the road the word was out that CMW had become so intimately familiar with both the company and the brand message that the Isagenix people were nowhere to be found.  That’s confidence.

The last location on their tour was in San Francisco and here it was decided that they would take advantage of the many beautiful parks in the bay area and shoot the last segment outdoors.  It was on this shoot that the CMW team realized that they have mastered every video and location element except one, and that being the local seagull and crow population who was determined to make their entry into the film industry.  After some convincing shooing and a left over bag of French fries from lunch the CMW team got their shots, completed their shoot and packed for a well deserved trip home.