Win the Battle of the Eyeballs

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The battle for audience eyeballs on social media is becoming an all-out war. The best way to stay out in front? Video with animated typography. It’s trending in a big way. Just take a look at your social media feed and judge for yourself.

It’s one of the best trends we saw in 2016, and we believe this is a trend that will continue strongly into 2017.

What is animated typography? Take a look at this video link and look for the text that’s in motion over the top of the video:


After we started adding animated typography to our customers’ videos late last year, we noticed right away that views increased compared to the same videos without the animated typography. There are a lot of reasons for the increased views, including:

  • You can read the message without having to click the video and listen.
  • Social media is being accessed on smart phones a majority of the time. Sometimes you’re not in a place where it’s convenient or possible to listen to audio, and with animated text, it’s easy to watch and read to get the full message.
  • People prefer to watch and read before clicking to engage with a video.

We have seen animated text on videos improve the views of video content delivered on Facebook and Instagram. We haven’t seen the same increase in views on YouTube, but that’s partly because the YouTube viewers are there to view something specific. And when you visit a link on YouTube, you go there expecting to watch and listen to the audio simultaneously.

You may be asking, “How do I get animated typography on my videos?” Well, that is the million dollar question. We understand that Windows Movie Maker, iMovie, Final Cut, and many other programs have this feature built into the program. We use the Adobe Video Suite that includes Premiere and After Effects; this gives us maximum control when placing text and timing it to the video clip.

Adding animated text to your videos may not be easy, but it is worth it. It’s a game-changer in the battle for online eyeballs.

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