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4 Mar 2020

Is your event cancelled? We have a solution.

Did your show have to cancel because of the Corona Virus?  The Corona Virus has effected more than 90,000 people world wide and shows are canceling all over the world.

You may be feeling down but you are not out by any stretch of the imagination. 

Maybe its time to try a new approach?

Cache Media Works has been producing live events for decades and we are here to offer an alternative solution if your show has had to cancel. 

The alternative solution we are talking about is Live Streaming a show to your audience. Thats right, you can still show off your new product or service to the same audience.  Don’t lose out on sharing what’s new with your company. 

We have been Live Streaming shows for almost ten years now and we have solid solutions ready to implemented today. 

We can pack up a Live Streaming solution with a crew and be at your home office to put on a show. We can provide a Producer/Director that will help guide you through the process of a Live Streaming Show. 

We are talking about a professional solution that includes:

  • Unique landing page branded to you
  • Creative solutions
  • Director/Producer
  • Multiple Cameras
  • Playback Video
  • Use your slide deck
  • Custom Lower Thirds
  • Custom look developed

You may be asking yourself, what do I need to accomplish this?

Luckily what you need you already have and that is the message for your audience. The other things that are required are a Location to Live Stream from and internet services. 

We believe in our abilities to provide solutions that work in these trying times. 

When a show cancels it is a big deal and we want you to be prepared to win and still get your message to your audience in an impactful way. 

Call us today to discuss before its to late. 

We look forward to hearing from you.

3 Mar 2020

The Venue Choice

As a Production Company we deal with the ramifications as well as the upside of the venue choice for an event. 

The Venue choice can make or break your event.

Lets chat for a minute. If you don’t understand the ins and outs of a venue contract hire a professional. These professionals usually get paid a commission from the venue based on room nights. They are there to protect you and inform you on your choices.

If you do not know what the following terms mean, you may need a professional.

  • 24 Hold
  • Attrition
  • Room Nights
  • F&B

The above terms are critical for you to understand as well as so many more. I mention these terms because these are the most common mistakes you can make.

Let me give you an example:

A few years back we produced a 3 day event at the Hotel Del Coronado. At the end of the set up day we were approached by the venue Event Manager. She informed us that there was not a 24 hour hold on the room we were setting and that another customer would be using the room when we were not in session. 

We had set lighting, audio, cameras, projection, scenic stage elements, etc. As you can imagine the customer was surprised and we were trying to figure out an alternative strategy. 

The term 24 Hour Hold means that you have a 24 hour hold on the room and you will not be sharing it with anyone. Pretty Important.

The solution for this problem. We approached the other company that was booked while we were not using the room and we offered to let them use our equipment and scenic elements. They agreed. This allowed us to leave the room set for the three days and not have to move anything and suffer from extensive labor costs.

The other three terms mentioned are equally as important.

We believe that live events are an amazing way to motivate, inspire and move a group of people in a positive direction for any company. 

Your end customer or attendee experience is what matters. 

Call us today and lets chat about your needs. We would love to review the contract you have with you. Most of our long term customers involve us in the venue selection process because of our experience. 

We would love to hear from you.

12 Feb 2020
las vegas video production, events and live streaming services

How Many Video Cameras?

To answer the question regarding how many video cameras you need in a meeting room we would need to understand a few things about the show.

  • How many attendees will be in the room?
  • How big is the room?
  • Is it worth recording?
  • Do you have the desire to Live Stream the show to an off site audience?

Let’s dive into this. The first question asked, how many attendees is probably the most critical. The number of attendees counts for this question. 

If you have less than 150 people in a room you would not need video unless you are live streaming. The smallest groups are easier to manage and require less audio visual technology. 

I want to jump into a term before I go any further. IMAG.  IMAG stands for Image Magnification. When you take a video signal from a camera and you project it onto a screen in a room so people in the back of the room can see what’s happening on the stage.

We believe that based on the room configuration and the numbers of attendees there is a formula for how many cameras you will need and and the size of the projection surfaces or LED Wall size.

Lets start with the minimum standard for the number of cameras to have good IMAG. 

We always start with two cameras. Based on the budget and need one camera could be powered on and locked off with no operator. This shot would be a wider angle shot of the stage that shows the entire stage. 

The second camera would have a tighter shot and would require an operator to follow the action on stage. 

The signals from both video cameras would be sent to a video switching device that would allow the operator to change what signal goes to screen based on the action.

For instance, someone is being announced too stage by the MC. The tight shot is on the MC until he announces the next speaker. At that time the wide angle camera would show all of the action on stage until the tighter angle camera can get a shot of the speaker. At that time the tighter shot would be used until something else happens. 

That is a very basic explanation of a two camera IMAG set up and how it works. 

You can add many cameras that have many different uses. Here are a few:

JIB – A JIB is a device that has a long steel arm that is usually 20’ to 30’ in length and it allows the camera to float above the audience. These are very impressive shots based on using wider angle lenses and are very common for bigger shows. Bigger shows meaning 2,000 plus attendees. This camera set up also is great if you are Live Streaming because it gives the viewer a better sense of the room and environment.

Lip of the Stage – Having a camera setup on a moving tripod at the lip of the stage gives a unique vantage point for the attendee. The other use is if you are showing off a new product and you want to get some close ups during the show. We use this camera setup often.

Hand Held Camera – We often use a hand held camera set up on the stage with an operator. We do this when we know there are lots of products being revealed and we know we need good live close up shots. We also use these with our clients that like a show to be a little more fluid. We have had many presenters use this type of camera for effect, I.e. walking right up to the camera and getting the face close to the lens. This is a fun camera to add.

If you would like a recommendation for the number of cameras or true type of camera please reach out to us. We are here to serve you.

9 Jun 2017
las vegas video production, events and live streaming services

How to Hire a Videographer

How to Hire a Videographer

In my 20-plus years of creating video content for corporate America, I’ve learned how to hire a videographer in a way that will give you the quality footage you’re after, but won’t kill your budget. I will outline some key questions and identify the avatars of the most typical videographers out there.

“Nothing is more expensive than hiring an amateur.”

I believe there are three different types of videographers; here’s how to spot them.

#1 The Novice

This is the new person who just bought a camera and a little bit of equipment. This person has a burning desire to be the best videographer and practice their craft, but doesn’t have the knowledge or the skills. He or she would be new to the business and may not have a show reel or other work they can show you. Although some of these people are stars in the making, you may not have the time to shoot your footage twice or be able to deal with the mistakes. To make sure you’re not dealing with a novice, ask this key question: “Can I see your work?” If you don’t see at least 20 videos, this may be a Novice.

#2 The Videographer

This person has been around a while, and has made some mistakes. You can feel lucky that the mistakes have been made on other people’s projects, and the chances of this person making a mistake on your project is pretty remote. This person has been in the business for at least five years, has seen many different scenarios, and isn’t afraid to speak up when they see something wrong. Videographers are comfortable talking about their work and are not afraid to show it. Their key skills in composition, depth of field, and location selection are second nature to them. The key to hiring this individual is finding the one who may not know his or her value yet. There are many of these folks out there—you just have to do some hunting to find them.

#3 The Cinematographer/Director

The Cinematographer has all of the skills listed above. The Cinematographer is the type of person who isn’t afraid to engage you about your message or story and really dig into your product and audience. This person wants to give you direction and will pay attention to details including what you are wearing, background, foreground, and anything that may mess up the shot. The Cinematographer is worried that you may make the final product look bad based on poor customer choices. This person will have a portfolio that will take you days to get through, and you should see at least two different genres of work. The Cinematographer/Director is worth the price if you have the budget. This is the person who may save you money by creating a video that converts pedestrians into customers.

 

Here is a list of questions you can ask.

  1. Do you have a portfolio of work that I can see?
  2. Did you shoot and edit all of the video in your portfolio?
  3. What kind of video work do you normally do?
  4. What kind of a camera do you use?
  5. Do you use prime lenses? (If they say no, they are probably in the Novice category.)
  6. Do you have wireless mics?
  7. Do you record audio to the camera or an external device?
  8. Do you bring an assistant? (This is usually a differentiator between a Novice and a Videographer. The Videographer has been around long enough to know he/she needs help.)
  9. Do you have a basic three-point lighting kit?
  10. Do you record video to an external video recorder?

Here is a list of key gear and skills you can talk about before you make your decision.

Key Skills

  • Knowledge of composition
  • Knowledge of audio
  • Knowledge of lighting (basic)
  • Knowledge of depth of field

Key Gear

  • Camera
  • Lenses (prime—at least three)
  • Wireless mics
  • On-camera shotgun mic
  • Headphones
  • On-camera light
  • Basic lighting kit
  • Tripod
  • Off-camera recording device (advanced)

Advanced Skills

  • Basic director skills
  • Legal knowledge
  • Story flow
  • Basic marketing knowledge (problem, solution, CTA, etc.)
  • Camera movement
  • Drones
  • 3 Axis Gimbal operations

I believe the key is to spot the person who has the right gear and the burning desire to get the best footage possible. Sometimes it’s worth taking a chance and hiring the videographer for a small job to see if you click with them. The world of shooting video in 2016 has gotten easier and more complex, all at the same time. Understanding how the footage will be used and the level of shooter you need will determine your budget.

It’s also important to discuss budget. Professionals in the video world are typically not hired by the hour, but by the half day and full day. The day starts from the time they leave their facility and ends when they get back, and is based on a 10-hour day. You may think this doesn’t seem fair, but you have to take into consideration most video shoots don’t happen at the videographer’s studio. This means a videographer will often drive two hours each way to the shoot, which should be compensated. What should be included in the rate is five or ten hours of their time, the camera gear, basic lighting gear, basic audio gear, and, of course, the operator.

This is a supply and demand profession, and rates for these professionals vary greatly all over the world. If you go to a big city like Los Angeles, for example, you will find plenty of video professionals at very reasonable rates. Yet when you travel to remote cities, you may not find anyone at all, and you will end up paying for travel expenses to bring a videographer to your location.

There’s also a big difference between capturing video and editing video. Capturing video is what we have discussed so far. One of the biggest components to the video creation process is the editing, where the final product is made; this should be treated as a separate job from the shoot. Make sure the person you hire has the skills to edit your video—and don’t be afraid to discuss this with your videographer. Sometimes the editing process is simple and can be done by the videographer. Make sure to discuss the deadlines you have for your final product to be completed, and put it writing.

“I could give an iPhone to an advanced Cinematographer/Director and get great footage because it is more about the skills than the gear.”

If you have the time and the stomach, then maybe you should try a few people out before you make a final decision. If this is the shoot that really matters, you’d better find a great Cinematographer/Director from the beginning; it will be worth every penny. I have hired people from all three levels in my past. Sometimes I’m hunting for a diamond in the rough that I can train for long-term use, and sometimes I’m looking for that perfectionist who gives me a sense of peace and keeps me from worrying about the video component.

Have fun on this journey and remember, you are hiring a creative soul. Share your vision and see if you find a connection. Good luck.
If you need some help finding the right person in your area, please give us a call or email us.  We would love to help.

9 May 2017
live streaming

Live Streaming Myths

After 10 years of providing live streaming services for live events, we have three myths we really need to debunk.

Myth #1: If I offer live streaming of my event, no one will come to the live event.

Fact: This couldn’t be further from the truth. The thing is, if you announce a live stream option at the correct time, very few if any people will change their mind about attending live at the event. We’ve seen this time and time again.

When is a good time to offer the live stream option? We’ve found that making the offer 30 days before the live event offers enough time to promote it, and by this time, it’s also relativity certain that everyone who was thinking about coming to the live event has already made their decision.

Myth #2: The revenue from live stream ticket sales is not worth the effort.

Fact: We have so many examples over the years of live streaming revenue being big enough to pay for the entire event production. Can you even imagine raising over $1 million in event revenue through the vehicle of live streaming? We have several customers who pay for their entire production budget from just live streaming sales alone.

You have to remember that there will always be a bigger faction of people who can’t afford the actual cost of attending in person, or maybe they don’t have enough time off work, even though they desperately want to attend your event and learn from the presenters and in turn grow their business. Most people who are contemplating attending an event will weigh many factors and most will ask the question, “Will it be worth it if I attend this event?”

Myth #3: The technology is too complicated.

Fact: Listen, it’s 2017 and the technology for live streaming has become as stable as the Internet we all enjoy every day.

Last year we provided live streaming services for an event at a country club, with 500 people in attendance. We had done all of our pre-show communication with the venue and the tech staff. The staff assured us we would have our dedicated Internet line upon arrival. Well, we arrived and the venue told us that the room we were in didn’t have any Internet services after all, and they were sorry they couldn’t help us.

Our crew is a “can do” crew, and we went to work on a solution. We ended up streaming a two-day event from my iPad. AT&T came through for us, and the streaming audience had no idea the show was being streamed via an iPad!

After a decade of providing live streaming services, we have yet to see a customer financially harmed when offering live streaming of their event. We’ve also learned a lot about timing and ticket sales in the process—look for our best practices for promoting and selling tickets to an event in a future blog.

By now you’ve probably guessed that we highly recommend you provide live streaming services to your audience. Not only will you engage an audience you may have overlooked, there is a potential positive impact to your event’s bottom line.

23 Nov 2016
las vegas video production, events and live streaming services

Are You Ready To Take The Stage

Last night I was watching a televised event that was revealing the new name and logo for the first Las Vegas professional sports team ever. This event was highly anticipated by the residents of Las Vegas; we were all anxious to see what the new NHL hockey team’s name would be, and what the logo would look like.

As the owner of the team took the stage and started his presentation, I made some critical observations of the stage design and all of the production elements. I thought the stage design, lighting, video, and audio were all well done. I also knew there would be some special effects and fanfare to accompany this presentation.

As the presentation started, everything was going well—until the owner called for a three-minute video to play that would explain how and why they chose the name of the team. Well, the video did not play on cue, and the owner was now in unknown territory. He left the stage and the MC came on and did a good job of covering up the dead air. The owner came back to the stage and called for the video to play again. Once again, the video did not play. I immediately became uncomfortable for the production team, and started to think about all of the things that could lead to a problem like this.

The MC asked a few questions of the owner, and he hesitantly called for the reveal of the logo. The reveal happened on cue, showing the audience the new logo and name, as well as confetti cannons, lighting, and audio effects.

The new name: the Las Vegas Golden Knights. As a resident of Las Vegas, I didn’t quite understand how they came up with that name, and neither did many of my friends. The importance of the video that explained the “how and why” was a critical piece of the reveal. If you go watch the video, you have a better understanding of what I am talking about. I saw many Facebook posts that said, “We are the Silver State, not the Golden State; that is lame.” This miscue even made the local news.

Now, on to the reason for my post. I own a production company, and I have had my share of miscues—but nothing like that. I want to take a minute and explain how a production crew can get to a place where something like this happens.

  • Load-in and rehearsal time. All too often, the person who negotiates the venue contract never thinks about what the production team will need regarding load-in time or rehearsals. In the production game, if you want a smooth show with no missed cues, you need to start with a tech rehearsal and follow it with a live rehearsal. We live in a time where technology rules our lives, and at times, things happen. You need time to ensure all of your technology works and that the backup works as well. This is why rehearsal times are so critical.
  • Low budgets. Usually the first thing to go when budgets are being cut are production elements like special effects, custom scenic elements, custom video displays, backup equipment, and labor for rehearsals. Don’t let this happen to your show.
  • Presenters who are unprepared. An unprepared presenter can expect that the production crew knows the presentation as well as they do. Yes, we look and go through the slides, video or audio elements prior to them going on stage. But that doesn’t mean we know what they want or when they will want it. Getting in sync with your production crew is as easy as asking them if they have any questions. Don’t assume anything when it comes to a staged event—and I mean assume NOTHING.
  • Bad media. All too often we have encountered bad media. Many times I have said to myself, “That guy is a billionaire/millionaire; his video is going to kick ass,” only to find out his audio was blown out and the video was created in a low-res format. If your production team has time to play back all media to screen and listen to the entire video, they will be acutely aware of any problems that are coming before they happen. The production team needs the time to watch and listen to everything before it gets played in front of an audience. Ask your production team if they have seen your media.
  • Backup, backup, backup. We have been asked many times by our customers if we really needed four playback machines and my response is usually the same: “I am sure it will suffice, but I would like to have two more.” Redundant equipment can make all the difference in the world when problems arise. If you haven’t experienced any problems with your staged events, I am sure your production team has, and they had the expertise, knowledge and backup gear to make sure you didn’t realize that there was a problem. If you see a lot of computers backstage, you should instantly feel more confident that your production team is ready for you to take the stage.

Because this is a part of our daily operations, all we can do is hope that the customers and presenters care as much as we do. Our production team has the utmost respect for anyone who takes the stage, and we want to be the invisible technology geniuses behind you and your presentation. The audience experience really counts, and the lack of preparation can affect that outcome—such as the one with the team name and logo reveal I wrote about earlier. I am sure the Las Vegas Golden Knights will be a great name and the residents of Las Vegas will understand how and why the name was chosen eventually, and all will be well.

As my team prepares for an event next week for 15,000 to 20,000 people, we are watching all media, playing back all presentations, reformatting videos, preparing backup systems, calling presenters, and communicating with our customer and their teams to ensure that we can do the best job possible.

Our job is to take the audience on a journey that will be memorable, inspirational, educational, and entertaining. Good luck to all who are taking the stage or playing the part of the invisible technology geniuses behind the scenes.

30 Sep 2016

Closed Captioning CC gets the views

Closed Captioning CC gets the views

When I thought about writing this blog, I started to wonder if it was true: can you get more views when you add closed captioning to your video? Not only did I find it to be true, but I found many other things that astonished me.

  • There are over 8 billion video views on Facebook DAILY.
  • 90 percent of all videos viewed on Facebook are not clicked on or listened to.
  • 75 percent of Facebook views are done from a mobile device.
  • Video has a 135 percent better organic reach than image posts.
  • The average video completion rate is only 10 percent.
  • 41 percent of all Facebook videos are incomprehensible without closed captioning.

The battle for the eyeballs in the social media space is very complex, and anything you can do to give yourself a competitive edge is worth doing. I’ve recently written about several current video marketing trends, such as square video, animated typography, and black bars, and I believe closed captioning is one of those trends as well.

Why do I believe this? Well, it’s all in the numbers. Take a look at your Facebook video view statistics and see if you see the same thing I see.

(From a recent video that was posted)

Yep, you guessed it. The Facebook audience is not clicking the video, and this means they aren’t hearing the audio — they’re just seeing the video. So if this is the case, it stands to reason that anything you can do visually will help get more eyes on your content, and for a longer period of time.

Have you ever looked at your Facebook feed and seen a video post that interested you but you didn’t click because you weren’t sure that the video was going to good enough? Closed captioning allows the viewer to interact with the video without having to click on it. Many people want to see what the video is about before they commit to watching and listening. I have done this myself many times, and I have also engaged with videos from beginning to end without ever clicking the play button. Here are some of the reasons I believe this is happening:

  • People prefer to watch and read before clicking to engage with a video.
  • People are in places where it will not be convenient to play audio.
  • People don’t want to annoy others with the audio from the video.
  • Most Facebook views are happening from a smartphone or mobile device.
  • Let’s not forget about the hearing-impaired population either. This is a huge benefit to this community.

A recent study about video views on Facebook found you can expect a 12 percent increase in video engagement if you add closed captioning. Twelve percent may not sound like much, but that is a significant number when you are paying for ads.

Another advantage to adding closed captioning is this: when you are done and have the file in hand, this file becomes the basis for adding subtitles in other languages. This can help you reach an entirely new audience that you’ve never reached in the past.

So now you may be wondering how you can add closed-captioning to your own videos. The answer is pretty simple. There are many services that offer adding closed-captioning to your videos. If you are not budget conscious and you just want the job done, hire one of these services, it will make your life easy and it is getting cheaper by the month.

For the DIY crowd or the budget conscious folks, here is an alternative. Upload your video to YouTube and go into the Video Creator Studio. You’ll find a button at the top of the screen called “Subtitles and CC.” This is YouTube’s automated service that creates the closed-captioning for you based on the dialog in the video, and it will get you about 70 percent of the way there without having to do anything. You may find punctuation and grammar to be incomplete, but it’s easy to fix by clicking on the text and making the needed changes. Here is a link to the YouTube Tutorial.

When you are done you can download an .srt file under the actions button, which you can then use to upload to Facebook. Now, your FaceBook video will have closed captioning.

Facebook also has the option of creating the closed captioning for your video as well. You’ll have to pay for an ad for this option to appear, and it has about the same accuracy rate as YouTube’s tool.

So here’s the deal: if views matter to you in any way, make closed captioning a priority. If you have big ad budgets associated with your videos and you are not providing closed captioning, you are leaving 12 percent of your potential on the table.

And please, let me know if I can help guide you through the world of closed captioning. This is a service that we provide daily at our offices.

23 Sep 2016

Why You Should Use Square Video

Why You Should Use Square Video

It’s no secret that the social media world has become a very crowded space. I’ve been in the video world for over 20 years, and have seen more than a few formats take center stage. With everyone swarming into the video space, we are seeing many new trends in the social media world and video marketing.I believe it’s time to embrace the square video format, and use it to your advantage. I truly never thought I would speak those words. In my world, the wide screen aspect ratio has been a blessing over the old school square TVs we used to create content for. But social media has thrown all video marketers and content developers into a tailspin over what size and shape videos should be. It’s interesting to see that within a few page scrolls through Facebook, you’ll find a bunch of formats: square live feed video, widescreen, widescreen in a square box, and, of course, let’s not forget vertical video. Each of these differently shaped videos has a unique use. But today I want to talk about the square video, and why you should use it.

Here’s what I’m talking about. 

As you can see in the image above, the format for the entire video area is square. This square format lets you add your original widescreen format video to the center of the square without the need to resize or create a new format for your video. What excites me about this square format is that we have been given some creative space for messaging, branding, or even closed captioning. (If you are looking for some examples of this in use, look up Gary Vaynerchuk or Eric Worre on Facebook.)The square video fit seems very natural on Facebook. If you leave the top and bottom space all white, it fits right into the Facebook whitespace, and feels very natural. I am certainly not recommending the space above and below the center video be left blank. But here is what I am recommending:

  • Leave the space white for the first five seconds of the video. This allows the audience enough time to engage with your content before adding a brand or anything else.
  • Use the top space for branding, URL or CTA.
  • Use the bottom space for closed captioning, URL or CTA.
  • Bring in all items separately and subtly.

The ability to deploy this square video to Instagram is an added benefit. The Instagram user is familiar with square video, even though you can now upload wide format video on that platform.

All in all, this has given the video marketing world a new place to play and a new way to deploy more content in the same space that has been used in the past. Give it a shot and see what happens: you may be surprised by how much you like the format and additional space to work within the crowded Facebook visual world.

In the battle for the eyeballs, we need to take advantage of every possible branding and messaging opportunity. We believe this trend will follow us strongly into 2017, with new creative concepts for delivering content.

If you found this to be of value, please let us know.

15 Sep 2016

Video Marketing & Black Bars

 

Video Marketing & Black Bars

Our studio has used black bars on our videos for many years now. We did it for several reasons. First, we were trying to give a cinematic look and feel to our video productions. And second, it gave us some freedom and choices when it came to composing our shots in post production. As storytellers, this attribute was a differentiator and gave us a unique look in our space.
The image below shows you what black bars are — the black space above and below the video.

 

 

In today’s age of video production, and in this social media world, we have to look at all possibilities for getting our message to our audience. This battle for eyeballs has brought us to look at the black bars for delivering content. We have seen this video marketing trend develop this year, and we use it regularly.
Here are the key benefits we’ve seen for this trend.
  • The black space does not interfere with the video content.
  • Easy to create, high-contrast eye-catching content.
  • Subtle and understated text looks clean and gives the viewer pertinent information.
  • This is a great place for a logo/brand.
  • Easy to add animated text to the black bars, creating even more dynamics.
  • Creating a title that lives on your video.
  • Delivering closed captioning.
  • Delivering translation subtitles.
We have also seen the use of white bars as well, which seems to give a great visual flow when embedded into Facebook’s white space. The use of the white space is following the same key benefits, yet we are seeing bright colored text placed in the white space, as opposed to white on black. This seems to be a less than subtle approach to the black bars.
Because all video editing programs are capable of this easy task, adding bars is certainly something you should be considering. You can download the Black Bars here in 1080. Link:  1080 Black Bars

     

In the battle for the eyeballs, we need to take advantage of every possible branding and messaging opportunity we can. We believe this trend will follow us strongly into 2017, with new creative concepts for delivering content.
8 Sep 2016

Win the Battle for Eyeballs

Win the Battle of the Eyeballs

You are receiving this message because we have either met and exchanged cards or you may have contacted me or we have done business together.

The battle for audience eyeballs on social media is becoming an all-out war. The best way to stay out in front? Video with animated typography. It’s trending in a big way. Just take a look at your social media feed and judge for yourself.

It’s one of the best trends we saw in 2016, and we believe this is a trend that will continue strongly into 2017.

What is animated typography? Take a look at this video link and look for the text that’s in motion over the top of the video: http://bit.ly/2c2v8Lf

 

After we started adding animated typography to our customers’ videos late last year, we noticed right away that views increased compared to the same videos without the animated typography. There are a lot of reasons for the increased views, including:

  • You can read the message without having to click the video and listen.
  • Social media is being accessed on smart phones a majority of the time. Sometimes you’re not in a place where it’s convenient or possible to listen to audio, and with animated text, it’s easy to watch and read to get the full message.
  • People prefer to watch and read before clicking to engage with a video.

We have seen animated text on videos improve the views of video content delivered on Facebook and Instagram. We haven’t seen the same increase in views on YouTube, but that’s partly because the YouTube viewers are there to view something specific. And when you visit a link on YouTube, you go there expecting to watch and listen to the audio simultaneously.

You may be asking, “How do I get animated typography on my videos?” Well, that is the million dollar question. We understand that Windows Movie Maker, iMovie, Final Cut, and many other programs have this feature built into the program. We use the Adobe Video Suite that includes Premiere and After Effects; this gives us maximum control when placing text and timing it to the video clip.

Adding animated text to your videos may not be easy, but it is worth it. It’s a game-changer in the battle for online eyeballs.

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