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Streaming

9 May 2017
live streaming

After 10 years of providing live streaming services for live events, we have three myths we really need to debunk.

Myth #1: If I offer live streaming of my event, no one will come to the live event.

Fact: This couldn’t be further from the truth. The thing is, if you announce a live stream option at the correct time, very few if any people will change their mind about attending live at the event. We’ve seen this time and time again.

When is a good time to offer the live stream option? We’ve found that making the offer 30 days before the live event offers enough time to promote it, and by this time, it’s also relativity certain that everyone who was thinking about coming to the live event has already made their decision.

Myth #2: The revenue from live stream ticket sales is not worth the effort.

Fact: We have so many examples over the years of live streaming revenue being big enough to pay for the entire event production. Can you even imagine raising over $1 million in event revenue through the vehicle of live streaming? We have several customers who pay for their entire production budget from just live streaming sales alone.

You have to remember that there will always be a bigger faction of people who can’t afford the actual cost of attending in person, or maybe they don’t have enough time off work, even though they desperately want to attend your event and learn from the presenters and in turn grow their business. Most people who are contemplating attending an event will weigh many factors and most will ask the question, “Will it be worth it if I attend this event?”

Myth #3: The technology is too complicated.

Fact: Listen, it’s 2017 and the technology for live streaming has become as stable as the Internet we all enjoy every day.

Last year we provided live streaming services for an event at a country club, with 500 people in attendance. We had done all of our pre-show communication with the venue and the tech staff. The staff assured us we would have our dedicated Internet line upon arrival. Well, we arrived and the venue told us that the room we were in didn’t have any Internet services after all, and they were sorry they couldn’t help us.

Our crew is a “can do” crew, and we went to work on a solution. We ended up streaming a two-day event from my iPad. AT&T came through for us, and the streaming audience had no idea the show was being streamed via an iPad!

After a decade of providing live streaming services, we have yet to see a customer financially harmed when offering live streaming of their event. We’ve also learned a lot about timing and ticket sales in the process—look for our best practices for promoting and selling tickets to an event in a future blog.

By now you’ve probably guessed that we highly recommend you provide live streaming services to your audience. Not only will you engage an audience you may have overlooked, there is a potential positive impact to your event’s bottom line.

18 Jun 2016

Streaming

One of the prime examples of Cache Media Works ability to adapt, improvise and overcome challenges and obstacles for their clients is a recent Live Streaming assignment for Juice Plus, a highly successful and well known company with an impressive reputation in their industry.  http://www.juiceplus.com

Juice Plus had attempted Live Streaming at a number of their events several times over the years and each time they were unsuccessful in meeting the obligations of their viewers.  They were determined never to try it again.  That is until they were introduced to Cache Media Works.  On this occasion one of their top-rated and most highly successful distributers was referred to Cache Media Works who was told of their fine reputation in the live streaming industry and one for achieving the almost impossible.  That reputation proved itself true on this particular assignment.

During their initial discovery meeting with Juice Plus,  CMW was told that the event was being held at a local Las Vegas Country Club and that they would be provided with at least 5Mbps internet speed which is the bare minimum necessary to stream high definition content.  When the CMW technical team arrived on site the morning of the event they learned from the facility staff that not only could they not provide 5Mbps as promised  but they could not provide any internet service at all.  It goes without saying that the representatives from Juice Plus were beside themselves as they not only promised live streaming of the event to their distributors but they sold tickets to viewers around the world. 

With the clock literally ticking and the start of the event less than an hour away, the CMW team knew that they had to make this work somehow and went to work to find a solution to what appeared to be an insurmountable obstacle.  When it became apparent that finding an internet source, even one nearby at neighboring locations was becoming impossible the CMW team pulled what could only be described as a ‘technical rabbit out of the proverbial hat’ and had the Live Streaming up, running with viewers already signed in by the time the client and the facility manager returned to the event.  Their solution was to use a cell phone to broadcast the content to a CMW server and then out to the internet and on to the viewers.

This unorthodox solution not only worked, but worked flawlessly throughout the entire two day event making the live streaming event a total success.  Knowledge was shared with over 300 event attendees and thousands of global distributors without ever being aware of a problem.  CMW not only changed the minds of those at Juice Plus who swore they would never live stream again, but proved that CMW could not only make it a painless endeavor but a highly profitable one as well.   It should also be noted that Juice Plus was so pleased with their live streaming experience that they turned to CMW several weeks later for the video and production of a live show and product presentation.