Closed Captioning CC gets the viewsWhen I thought about writing this blog, I started to wonder if it was true: can you get more views when you add closed captioning to your video? Not only did I find it to be true, but I found many other things that astonished me.
- There are over 8 billion video views on Facebook DAILY.
- 90 percent of all videos viewed on Facebook are not clicked on or listened to.
- 75 percent of Facebook views are done from a mobile device.
- Video has a 135 percent better organic reach than image posts.
- The average video completion rate is only 10 percent.
- 41 percent of all Facebook videos are incomprehensible without closed captioning.
Why You Should Use Square VideoIt’s no secret that the social media world has become a very crowded space. I’ve been in the video world for over 20 years, and have seen more than a few formats take center stage. With everyone swarming into the video space, we are seeing many new trends in the social media world and video marketing.I believe it’s time to embrace the square video format, and use it to your advantage. I truly never thought I would speak those words. In my world, the wide screen aspect ratio has been a blessing over the old school square TVs we used to create content for. But social media has thrown all video marketers and content developers into a tailspin over what size and shape videos should be. It’s interesting to see that within a few page scrolls through Facebook, you’ll find a bunch of... Read More
Video Marketing & Black Bars
Win the Battle of the EyeballsYou are receiving this message because we have either met and exchanged cards or you may have contacted me or we have done business together. The battle for audience eyeballs on social media is becoming an all-out war. The best way to stay out in front? Video with animated typography. It’s trending in a big way. Just take a look at your social media feed and judge for yourself. It’s one of the best trends we saw in 2016, and we believe this is a trend that will continue strongly into 2017. What is animated typography? Take a look at this video link and look for the text that’s in motion over the top of the video: http://bit.ly/2c2v8Lf After we started adding animated typography to our customers’ videos late last year, we noticed right away that views increased compared to the same videos without the... Read More
One of the prime examples of Cache Media Works ability to adapt, improvise and overcome challenges and obstacles for their clients is a recent Live Streaming assignment for Juice Plus, a highly successful and well known company with an impressive reputation in their industry. http://www.juiceplus.com
Juice Plus had attempted Live Streaming at a number of their events several times over the years and each time they were unsuccessful in meeting the obligations of their viewers. They were determined never to try it again. That is until they were introduced to Cache Media Works. On this occasion one of their top-rated and most highly successful distributers was referred to Cache Media Works who was told of their fine reputation in the live streaming industry and one for achieving the almost impossible. That reputation proved itself true on... Read More